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	<title>Tall Poppy Digital &#187; copywriting</title>
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	<link>http://www.tallpoppydigital.com</link>
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		<title>Fruit Pedallers advertising &#8211; Little Pink Book</title>
		<link>http://www.tallpoppydigital.com/fruit-pedallers-advertising-little-pink-book</link>
		<comments>http://www.tallpoppydigital.com/fruit-pedallers-advertising-little-pink-book#comments</comments>
		<pubDate>Tue, 05 Oct 2010 06:14:14 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[clients]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[graphic design]]></category>

		<guid isPermaLink="false">http://www.tallpoppydigital.com/?p=533</guid>
		<description><![CDATA[<p>The Fruit Pedallers needed a credit-card sized advertisement for The Little Pink Book, a directory of GLBTI friendly businesses issued by Weaver Newspapers.</p> <p></p> <p>We created the advertisement in Adobe Illustrator and also provided copywriting.</p> ]]></description>
			<content:encoded><![CDATA[<p>The Fruit Pedallers needed a credit-card sized advertisement for The Little Pink Book, a directory of GLBTI friendly businesses issued by Weaver Newspapers.</p>
<p><a rel="attachment wp-att-534" href="http://www.tallpoppydigital.com/fruit-pedallers-advertising-little-pink-book/pink-book-ad1"><img class="alignnone size-medium wp-image-534" title="Pink-Book-Ad1" src="http://www.tallpoppydigital.com/wp-content/uploads/2010/10/Pink-Book-Ad1-216x300.jpg" alt="" width="216" height="300" /></a></p>
<p><a rel="attachment wp-att-534" href="http://www.tallpoppydigital.com/fruit-pedallers-advertising-little-pink-book/pink-book-ad1"></a>We created the advertisement in Adobe Illustrator and also provided copywriting.</p>
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		<title>Fruit Pedallers advertising &#8211; Coeliac Society</title>
		<link>http://www.tallpoppydigital.com/fruit-pedallers-advertising-coeliac-society</link>
		<comments>http://www.tallpoppydigital.com/fruit-pedallers-advertising-coeliac-society#comments</comments>
		<pubDate>Tue, 05 Oct 2010 06:08:11 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[clients]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[graphic design]]></category>
		<category><![CDATA[print copywriting]]></category>

		<guid isPermaLink="false">http://www.tallpoppydigital.com/?p=529</guid>
		<description><![CDATA[<p>The Fruit Pedallers needed a full-page advertisement for the July issue of the Australian Coeliac Society magazine.</p> <p></p> <p>The advertisement was designed in Adobe Illustrator and the we also provided photography and copywriting.</p> ]]></description>
			<content:encoded><![CDATA[<p>The Fruit Pedallers needed a full-page advertisement for the July issue of the <a href="http://www.coeliacsociety.com.au/australiancoeliac.html" target="_blank">Australian Coeliac Society magazine</a>.</p>
<p><a rel="attachment wp-att-530" href="http://www.tallpoppydigital.com/fruit-pedallers-advertising-coeliac-society/fp-coeliac-ad-final"><img class="alignnone size-medium wp-image-530" title="FP-Coeliac-Ad-Final" src="http://www.tallpoppydigital.com/wp-content/uploads/2010/10/FP-Coeliac-Ad-Final-220x300.gif" alt="" width="220" height="300" /></a></p>
<p>The advertisement was designed in Adobe Illustrator and the we also provided photography and copywriting.</p>
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		<title>Fruit Pedallers advertising – Northcote Leader</title>
		<link>http://www.tallpoppydigital.com/fruit-pedallers-advertising-northcote-leader</link>
		<comments>http://www.tallpoppydigital.com/fruit-pedallers-advertising-northcote-leader#comments</comments>
		<pubDate>Tue, 05 Oct 2010 05:55:25 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[clients]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[graphic design]]></category>
		<category><![CDATA[print copywriting]]></category>

		<guid isPermaLink="false">http://www.tallpoppydigital.com/?p=518</guid>
		<description><![CDATA[<p>The Fruit Pedallers needed print advertising designed for publication in the Northcote Leader newspaper.</p> <p>We designed two advertisements,which were page-width for page three:</p> <p></p> <p></p> <p>Both were designed in Adobe Illustrator and modified regularly to take into account different specials the shop was offering. Photography and copywriting was also provided.</p> <span style="color:#777"> . . . &#8594; Read More: <a href="http://www.tallpoppydigital.com/fruit-pedallers-advertising-northcote-leader">Fruit Pedallers advertising – Northcote Leader</a></span>]]></description>
			<content:encoded><![CDATA[<p>The Fruit Pedallers needed print advertising designed for publication in the Northcote Leader newspaper.</p>
<p>We designed two advertisements,which were page-width for page three:</p>
<p><a rel="attachment wp-att-520" href="http://www.tallpoppydigital.com/fruit-pedallers-advertising-northcote-leader/fp-healthyageing-ad"><img class="alignnone size-medium wp-image-520" title="FP-HealthyAgeing-Ad" src="http://www.tallpoppydigital.com/wp-content/uploads/2010/10/FP-HealthyAgeing-Ad-300x101.gif" alt="" width="300" height="101" /></a></p>
<p><a rel="attachment wp-att-523" href="http://www.tallpoppydigital.com/fruit-pedallers-advertising-northcote-leader/fp-leaderad-aug2010-final-2"><img class="alignnone size-medium wp-image-523" title="FP-LeaderAd-Aug2010-final" src="http://www.tallpoppydigital.com/wp-content/uploads/2010/10/FP-LeaderAd-Aug2010-final1-300x99.gif" alt="" width="300" height="99" /></a></p>
<p>Both were designed in Adobe Illustrator and modified regularly to take into account different specials the shop was offering. Photography and copywriting was also provided.</p>
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		<item>
		<title>PowerHouse Homes</title>
		<link>http://www.tallpoppydigital.com/powerhouse-homes</link>
		<comments>http://www.tallpoppydigital.com/powerhouse-homes#comments</comments>
		<pubDate>Sat, 19 Sep 2009 05:26:50 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[budget websites]]></category>
		<category><![CDATA[clients]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[websites]]></category>

		<guid isPermaLink="false">http://www.tallpoppydigital.com/powerhouse-homes</guid>
		<description><![CDATA[<p style="text-align: center;"></p> <p style="text-align: left;">Waco Tao of the new building company &#8220;PowerHouse Homes&#8221; needed a full website, SEO and SEO Copywriting package. We arranged:</p> hosting through Dreamhost, set-up of Google Mail on the account set-up and configuration of WordPress (including researching, installing and setup of relevant wordpress plugins) set-up of Facebook and Twitter so <span style="color:#777"> . . . &#8594; Read More: <a href="http://www.tallpoppydigital.com/powerhouse-homes">PowerHouse Homes</a></span>]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><a href="http://www.tallpoppydigital.com/wp-content/uploads/2009/11/20091119162617_orig_powerhouse-homes.jpg"><img class="aligncenter" src="http://www.tallpoppydigital.com/wp-content/uploads/2009/11/20091119162617_powerhouse-homes.jpg" border="0" alt="" width="293" height="200" /></a></p>
<p style="text-align: left;">Waco Tao of the new building company &#8220;PowerHouse Homes&#8221; needed a full website, SEO and SEO Copywriting package.<br />
We arranged:</p>
<ul>
<li>hosting through <a href="http://dreamhost.com">Dreamhost</a>,</li>
<li>set-up of Google Mail on the account</li>
<li>set-up and configuration of WordPress (including researching, installing and setup of relevant wordpress plugins)</li>
<li>set-up of Facebook and Twitter so the company can network their services simply through a single update to their website</li>
<li>researched and found a great WordPress theme to customise for the company website</li>
</ul>
<p>Then we began work on the content! We:</p>
<ul>
<li>customised the WordPress theme to include supplied graphics</li>
<li>worked on <a href="services/seo-copywriting">SEO Copywriting</a> for each page, to clearly identify the services and materials used in the construction of PowerHouse Homes, and wrote <a href="services/seo">SEO Title, Description and Keyword tags</a> for each page  to help the site rate in searches</li>
</ul>
<p><a href="http://powerhousehomes.com.au" target="_blank">Click to see the powerhouse homes website!</a></p>
]]></content:encoded>
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		</item>
		<item>
		<title>Dental Crew</title>
		<link>http://www.tallpoppydigital.com/dental-crew</link>
		<comments>http://www.tallpoppydigital.com/dental-crew#comments</comments>
		<pubDate>Sun, 19 Jul 2009 08:53:17 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[clients]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[websites]]></category>

		<guid isPermaLink="false">http://www.tallpoppydigital.com/dental-crew</guid>
		<description><![CDATA[ <p></p> <p>Andrea Kleman of Dental Crew needed copywriting for her new business site Dental Crew which was engaging and easy to read.</p> <p>We created homepage, and business copywriting, together with copyediting her other pages. In addition, Andrea needed SEO to help her site rate in Google, which we provided for a reasonable price.</p> <p>Then <span style="color:#777"> . . . &#8594; Read More: <a href="http://www.tallpoppydigital.com/dental-crew">Dental Crew</a></span>]]></description>
			<content:encoded><![CDATA[<div style="word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space; ">
<p><a href="http://www.tallpoppydigital.com/wp-content/uploads/2009/11/20091119195301_orig_client_dentalcrew.jpg"><img src="http://www.tallpoppydigital.com/wp-content/uploads/2009/11/20091119195301_client_dentalcrew.jpg" border="0" alt="" width="291" height="200" /></a></p>
<p>Andrea Kleman of Dental Crew needed copywriting for her new business site Dental Crew which was engaging and easy to read.</p>
<p>We created homepage, and business copywriting, together with copyediting her other pages. In addition, Andrea needed SEO to help her site rate in Google, which we provided for a reasonable price.</p>
<p>Then we set-up Google Webmaster, Local Business, TrueLocal and Hotfrog accounts for her to get her site into search engines, together with a Google Analytics account which will report on the performance of the keywords that we provided her with.</p>
<p>We were also asked to create four email messages, which she could send out to prospective clients, which let them know about the site, a great offer to celebrate the opening of the website, and the features and benefits of going with Dental Crew for their job, business and product advertising.</p>
<p>It&#8217;s a great little site, and we&#8217;re proud to have helped it on its way!</p>
<p><a href="http://dentalcrew.com.au" target="_blank">Click to see the Dental Crew website</a></div>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>HypnoticFX version 2</title>
		<link>http://www.tallpoppydigital.com/hypnoticfx-version-2</link>
		<comments>http://www.tallpoppydigital.com/hypnoticfx-version-2#comments</comments>
		<pubDate>Thu, 19 Feb 2009 08:04:57 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[clients]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[graphic design]]></category>
		<category><![CDATA[websites]]></category>

		<guid isPermaLink="false">http://www.tallpoppydigital.com/hypnoticfx-version-2</guid>
		<description><![CDATA[ <p></p> <p>The original HypnoticFX site was created with a site template generator, which was great as a first-step, but had become difficult to maintain for Julie Grant, the owner.</p> <p>Tall Poppy Digital performed a complete site redesign, including Graphic Design, which gave Julie&#8217;s business a new, clean and sleek look and feel which was <span style="color:#777"> . . . &#8594; Read More: <a href="http://www.tallpoppydigital.com/hypnoticfx-version-2">HypnoticFX version 2</a></span>]]></description>
			<content:encoded><![CDATA[<div style="word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space; ">
<p><a href="http://www.tallpoppydigital.com/wp-content/uploads/2009/11/20091119190444_orig_client_hypnoticfx.jpg"><img src="http://www.tallpoppydigital.com/wp-content/uploads/2009/11/20091119190444_client_hypnoticfx.jpg" border="0" alt="" width="271" height="200" /></a></p>
<p>The original HypnoticFX site was created with a site template generator, which was great as a first-step, but had become difficult to maintain for Julie Grant, the owner.</p>
<p>Tall Poppy Digital performed a complete site redesign, including Graphic Design, which gave Julie&#8217;s business a new, clean and sleek look and feel which was far more attractive to her target market.</p>
<p><a href="http://hypnoticfx.com" target="_blank">Click to open the hypnoticFX site in a new window</a></p>
<p>Please note: this site has been subsequently updated to a WordPress Content management system. <a href="http://www.tallpoppydigital.com/hypnoticfx-version-3">Click here to read more about it!</a></div>
]]></content:encoded>
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		<item>
		<title>Your Successful Mind</title>
		<link>http://www.tallpoppydigital.com/your-successful-mind</link>
		<comments>http://www.tallpoppydigital.com/your-successful-mind#comments</comments>
		<pubDate>Wed, 19 Nov 2008 08:57:22 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[clients]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[websites]]></category>

		<guid isPermaLink="false">http://www.tallpoppydigital.com/your-successful-mind</guid>
		<description><![CDATA[ <p></p> <p>Leanne Watson needed new copywriting for her Neuro Linguistic Programming recording &#8220;Feeling Great for No Particular Reason&#8221;.</p> <p>We researched her product after taking a full brief on her business and background, then wrote 500 words of benefit-driven SEO Copywriting to help this page become more attractive to her visitors and turn into sales.</p> <span style="color:#777"> . . . &#8594; Read More: <a href="http://www.tallpoppydigital.com/your-successful-mind">Your Successful Mind</a></span>]]></description>
			<content:encoded><![CDATA[<div style="word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space; ">
<p><a href="http://www.tallpoppydigital.com/wp-content/uploads/2009/11/20091119195712_orig_client_YSM.jpg"><img src="http://www.tallpoppydigital.com/wp-content/uploads/2009/11/20091119195712_client_YSM.jpg" border="0" alt="" width="294" height="200" /></a></p>
<p>Leanne Watson needed new copywriting for her Neuro Linguistic Programming recording &#8220;Feeling Great for No Particular Reason&#8221;.</p>
<p>We researched her product after taking a full brief on her business and background, then wrote 500 words of benefit-driven SEO Copywriting to help this page become more attractive to her visitors and turn into sales.</p>
<p>As an additional bonus service, we also created the web-page to save her the time of adding it herself, provided keywords and provided some additional advice for her site.</p>
<p><a href="http://www.yoursuccessfulmind.com/feelinggreat" target="_blank">Click to open the NLP Feeling Great page.</a></div>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Nationwide Networking</title>
		<link>http://www.tallpoppydigital.com/nationwide-networking</link>
		<comments>http://www.tallpoppydigital.com/nationwide-networking#comments</comments>
		<pubDate>Wed, 19 Nov 2008 08:55:25 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[clients]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[websites]]></category>

		<guid isPermaLink="false">http://www.tallpoppydigital.com/nationwide-networking</guid>
		<description><![CDATA[ <p></p> <p>Ben Angel of Nationwide Networking needed new copywriting for his &#8220;Business Builders&#8221; and &#8220;Marketing Mastermind pages.</p> <p>We created 500 words of benefit-driven easy to understand copywriting, that included features and benefits and a clear call to action.</p> <p>Click to open the Nationwide Networking Business Builders page. <span style="color:#777"> . . . &#8594; Read More: <a href="http://www.tallpoppydigital.com/nationwide-networking">Nationwide Networking</a></span>]]></description>
			<content:encoded><![CDATA[<div style="word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space; ">
<p><a href="http://www.tallpoppydigital.com/wp-content/uploads/2009/11/20091119195508_orig_client_nwn.jpg"><img src="http://www.tallpoppydigital.com/wp-content/uploads/2009/11/20091119195508_client_nwn.jpg" border="0" alt="" width="289" height="200" /></a></p>
<p>Ben Angel of Nationwide Networking needed new copywriting for his &#8220;Business Builders&#8221; and &#8220;Marketing Mastermind pages.</p>
<p>We created 500 words of benefit-driven easy to understand copywriting, that included features and benefits and a clear call to action.</p>
<p><a href="http://www.nationwidenetworking.com.au/business%20builders%20program%20-%20update%2008.html?lnum=91130" target="_blank">Click to open the Nationwide Networking Business Builders page.</a></div>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Bikram Yoga Fitzroy</title>
		<link>http://www.tallpoppydigital.com/bikram-yoga-fitzroy</link>
		<comments>http://www.tallpoppydigital.com/bikram-yoga-fitzroy#comments</comments>
		<pubDate>Wed, 19 Nov 2008 08:01:43 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[clients]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[graphic design]]></category>
		<category><![CDATA[websites]]></category>

		<guid isPermaLink="false">http://www.tallpoppydigital.com/bikram-yoga-fitzroy</guid>
		<description><![CDATA[ <p></p> <p>The Bikram Yoga Fitzroy site was in need of a complete revamp &#8212; old photos, out-of-date copywriting and a design which looked great when it was originally created simply wasn&#8217;t working for the new owners, Michael and Susan Houghton.</p> <p>The solution was a radical redesign, using a website design created by Bikram Yoga <span style="color:#777"> . . . &#8594; Read More: <a href="http://www.tallpoppydigital.com/bikram-yoga-fitzroy">Bikram Yoga Fitzroy</a></span>]]></description>
			<content:encoded><![CDATA[<div style="word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space; ">
<p><a href="http://www.tallpoppydigital.com/wp-content/uploads/2009/11/20091119190129_orig_client_bikramfitzroy.jpg"><img src="http://www.tallpoppydigital.com/wp-content/uploads/2009/11/20091119190129_client_bikramfitzroy.jpg" border="0" alt="" width="300" height="191" /></a></p>
<p>The Bikram Yoga Fitzroy site was in need of a complete revamp &#8212; old photos, out-of-date copywriting and a design which looked great when it was originally created simply wasn&#8217;t working for the new owners, Michael and Susan Houghton.</p>
<p>The solution was a radical redesign, using a website design created by Bikram Yoga Fitzroy&#8217;s own Graphic Designer. This involved a new site and layout which stands out among all the Bikram Yoga sites worldwide, and which &#8212; thanks to the SEO and SEO Copywriting &#8212; ranks high in Search Results.</p>
<p>We&#8217;re also helping Michael and Susan with ongoing support, adding new content every month and keeping things running smoothly for them!</p>
<p><a href="http://bikramyogafitzroy.com.au" target="_blank">Click to open the Bikram Yoga Fitzroy site</a></div>
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