Search Engine Optimisation: The missing link between your website and your customers
Search Engine Optimisation is all about visibility in Search Engines like Google and Bing.
It connects your site and content to the people who want to find out more about what you do and offer.
Without it, your website is like a shop with all the lights off and the door closed – it’s there, but far less likely to be noticed by people looking to spend their money. It languishes at the bottom of Search Engine Results pages, never to be found.
But it doesn’t have to – with SEO it can rise in Search Engine results and be one of the first things a potential customer sees… it can be the cream of the crop!
How does SEO Work?
SEO is about the words (known as Keywords) that someone enters into Search Engines to search for a particular thing, be it a hairdryer, a movie venue or even a software company.
What you have to do is to work-out what a potential customer is likely to enter to find what they’re looking for.
So if they’re looking for a hairdresser in Fitzroy, they’d probably try the following:
Hairdresser Fitzroy
Haircut and colour Fitzroy
…etc.
By the way, it’s not as likely that they’ll enter your business name and if they do, they’re more likely to be returning customers, which is great for repeat business, but won’t help you to attract new ones.
How to get your site high in Search Engine Results
SEO helps your site by identifying the keywords a customer enters into a Search Engine to find a product or service they’re looking for.
For maximum effect, keywords have to be included in the site SEO Copywriting and Metatags (the underlying code in every web page).
Tall Poppy Digital can help your website SEO with:
- Research of your company and competitors’ sites so you know how they rank in Google and their SEO.
- Research of your SEO power keywords (up to 50 keywords/key-phrases) using keyword research tools to identify the best keywords for your site.
- Copywriting of Search Engine Optimised meta tags: ‘title’, ‘keywords’ and ‘description’ for each page to entice your customers to pick your site over your competitors, and help your Search Engine ranking.
- Setting up accounts with Google Analytics & Google Webmaster to track statistics such as site performance.
- Registering your site on Google, Google Local Business, MSN, Yahoo! Local, True Local & Hot Frog which act as referring sites to increase your site SEO and therefore its Search Engine ranking.
- Optimising internal links to ensure text keywords within the copywriting are hyperlinks which add value to SEO and help your customers to find further information easily.
- Optimising YouTube videos (keyword tags, video titles) – great for referring sites which help increase Search Engine rankings.
- Outlining an external links program to drive traffic to your site – you can share links with other sites, which Search Engines like Google measure and use to rank your site in search results.
We are also happy to meet or chat with your IT contact to discuss changes to your site and check that the any and all relevant technical elements are optimised, including:
- Site map for Google’s systems to help index your site and make it more visible on the web
- Navigation buttons – the names of the buttons need to be meaningful and also keywords where possible
- Internal links throughout site – links help your visitors get from one service to another, and they help your site in google searches
Click to see our SEO clients in a new window!
Want to chat about your website needs? Call us on 0404 189 774, or email us on lisa@tallpoppydigital.com. You can even contact us using our handy contact form!
